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Your first $500K is the loneliest stretch of the climb.

Founders Circle is The Arena's weekly live room for founders building toward their first $500K. One hour a week. Real founders, real problems, worked in real time.

$197/mo

Join Founders Circle
Pay Annually

Who Founders Circle is for

Built for the stage nobody builds for.

You’re wearing every hat: Sales, hiring, marketing, operations.Everyone selling advice wants to sell it to companies ten times your size.

Founders Circle is the opposite. The earliest stage is where getting it right matters most. You don’t need another course. You need a weekly room that hears your issues and tells you the truth.

One hour. Three hot seats. Every week.

Same day, same time, every week. The format never changes. Come when you can. That's the design. No attendance grade, replays in the archive, and the room is live every single week.

The Opener

8 min

Luke teaches one element of the Executive Flow OS (the same framework used across The Arena). One idea, usable immediately.

Three Hot Seats

40 min

Three founders present their business and their #1 problem. Four minutes each, on a visible clock. Then Luke, and a small guest panel go to work on it.

Name the Constraint

10 min

Every hot seat ends with the real constraint named in one sentence, and a 30-day commitment. Thirty days later, we ask what happened.

What you get as a member of Founders Circle.

  • A live one-hour session every week, led by Luke
  • The hot-seat queue (bring your #1 problem and let the panel work on it)
  • The Executive Flow Assessment + your constraint map, from day one
  • The full replay archive
  • The member directory (founders at your exact stage)
  • A room you can grow out of (that’s the goal)

Jen Harris

Art & Soul Collective

“The Arena has been a life-changing space for me as a business owner. We push one another to be better, speak honestly, and share expertise and experience. There is also intentional accountability. I would highly recommend The Arena for anyone looking to take their business or leadership to the next level.”

Patrick Mullen

“As a business owner, The Arena has given me a seat at the table with successful business owners who are willing to share their wisdom with me, while being humble enough to accept wisdom from others.”

$197 a month. Month to month.

Founders Circle is $197/month, billed monthly or $1,970 annual (two months free)

No contract. Cancel any time. Same ethos as everything in The Arena: we'd rather earn your seat every week than lock you in.

Join Founders Circle
Pay Annually

FAQs

No. Core is a monthly 2.5-hour deep-dive with a fixed chapter of vetted peers, for founders doing $500K–$2M. Founders Circle is a weekly one-hour rep with a bigger room, for founders still building toward $500K. Different stage, different rhythm.
No. Drop-in is the design. Come when you can, watch the replay when you can't. The room is live every week either way.
No. The hot seat is opt-in. There's a queue, you join it when you're ready.
Yes. Portions of sessions are published. The show is part of how The Arena teaches in public. Presenting is always opt-in, and nothing you present gets published without you knowing exactly how it works when you raise your hand.
You get a call from Luke, and the conversation is about Core. Growing out of this room is the whole point.