Skip to content

How to Craft a Compeling Vision

A vision statement is not just a set of fancy words to go on the conference room wall—it is the answer to the question: “Where are we headed?” Every member of your team deserves to know where they are headed and what they are working toward.
Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their organization.
The purpose of vision, after all, is to inspire: vision provides motivation through inspiration.

Zappos

To provide the best customer service possible. Deliver “WOW” through service

Ben & Jerry's

Making the best ice cream in the nicest possible way

Amazon

Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

The Arena

Ending lousy leadership… one leader at a time.

Shopify

Make commerce better for everyone, so businesses can focus on what they do best.

Zoom

Communications empowering people to accomplish more.

The Problem

leadership is lonely

Today’s leaders are lonely, frustrated, and exhausted. Getting together with like-minded leaders is key to tapping into better leadership within ourselves and better leadership of our organizations and teams. At the end of the day, we all want to be better leaders that people want to follow. If you’re hungry to lead better and go further faster with your business, The Arena is for you.

“The Arena has been a life-changing space for me as a business owner. We push one another to be better, speak honestly, and share expertise and experience; there is also intentional accountability. I would highly recommend the Arena for anyone looking to take their business or leadership to the next level.”

Jen H. Current Member

“Being part of The Arena has been incredibly valuable. Going in, I had no idea what to expect, but I've found it essential for growing my business and equipping me as a leader. The collective wisdom and diverse perspectives offer solutions and fresh ideas for my leadership role. If you want to navigate business complexities and enhance your leadership skills, The Arena group is a must-join.”

David S. Current Member

“My experience with my first meeting in The Arena brought a level of clarity to a tough decision that could have been a costly and time consuming mistake. It also gave me insight that allowed me to be proactive to improve relationships with my team. Even in one meeting The Arena has paid for itself for an entire year if not more.”

Phil R. Current Member

“The Arena has jumpstarted my journey to becoming a well-rounded business owner and leader. It has provided me with clarity and organization amidst the cloud of ideas and uncertainties that I've accumulated through years of untrained personal experience. At The Arena, I continue to uncover my identity as a brand and as a leader, learning how to apply it in real-life situations.”

Chris M. Current Member